🚀 “Preeda Iramaneerat” Expands Company Horizons with High-Tech Boost at Micro Leasing

🚛 Tech-driven Transformation

Preeda Iramaneerat, Deputy Managing Director of Resources and Investment at Micro Leasing (MICRO), explains how technology has become a vital part of accelerating growth. The company shortened its loan approval process from 7 days to just 3, saving key resources, thus, allowing more time to expand business operations.

📈 Growth During 🦠COVID

MICRO entered the Stock Exchange of Thailand in October 2020 amid the pandemic. Despite economic concerns, its IPO launch was a defining success for the company. The trucking business thrived during lockdowns thanks to continued demand for goods and the rise of e-commerce.

💡 Business Ethics as a Growth Engine

Founded in 1994 by Thammasak Achyawat, MICRO specialized in second-hand truck financing. The 1997 financial crisis tested the company’s values—Thammasak bought back shares at higher-than-market prices, showing integrity that left a lasting impression on Preeda. The company’s motto: Gratitude, Integrity, Diligence, Perseverance, and Fair Distribution. MICRO avoided stripping profits before its IPO, choosing instead to use retained earnings as a solid financial foundation on which new ventures were built.

🏢 Expanding the Ecosystem

Post-IPO, MICRO expanded from Used Trucks to New Ventures.

• Vehicle loan services
• Insurance brokerage (est. 2021)
• Personal and Vehicle Title loans (licensed Oct 2022, active Q2 2023)
• Motorcycle loans via Micro Plus Leasing, aimed at IPO by 2026

📊 Forward Momentum & Challenges

MICRO plans to grow its motorcycle loan portfolio to ฿500M in its first year. Despite challenges like increased NPLs, flooding, and household debt, the company strives to support customers fairly.

🌐 Tech-Fueled Resilience

With investments in digital infrastructure, data centers, privacy, and information security since 2019 (with support from Nutanix ), MICRO now enjoys greater agility and scalability. Even through macroeconomic pressures—rising interest rates and geopolitical tension—the company believes tech will help to power the company ahead in a safe and sustainable path.

Translated from Thai to English by Prevalis.AI

Source: 🌐 Forbes Thailand - Preeda Iramaneerat